Did you happen to catch Women in Business with Nell Merlino and Rhiannon Ally on Better this week? Rhiannon asked Nell how business owners can thrive. It’s a great interview, offering entrepreneurs solid thinking:

#1: Do you have something people really want to buy, not just what others think will do well?

#2: What problem are you solving for customers, and how do you envision your product being sold?

#3: Ask for help!

#4: Make friends with your financial information; understand how you are making $ and how you are losing it.

#5: Go after it! Failure is not final. Learn from your mistakes and move forward.

Part of the segment was filmed at Peonies consignment shop, and owners Pam Williams and Laurel Peters were interviewed. You can watch the video here.